This article is mainly aimed at beginner level Google Adsense Users. As, we all know Google penalize publishers that click their own ads or ask their friends to click ads because it hurts Google’s business + Millions of dollars of the advertisers stay at risk. So, to protect this Google makes you to agree this condition (You can’t click your own ads) in their Adsense contract that you agree at the very beginning. You should already know this if you read the terms and conditions carefully before agreeing.
Please Note: Always read all the terms and conditions of Adsense Carefully as not following adsense polices may give Google a reason to cancel your account or a warning message that could make you lots of trouble.
Now, coming to the main Topic- I will explain what is Click Fraud and what measures you can take to stop it.
What is Click Fraud in Google Adsense ?
Click Fraud is a relatively new term (It’s coined since adsense got lots of problem in very beginning of adsence network when people started click their own ads to increase their earnings which lead Google in serious problem and Google had to settle a roughly something like 90 million dollor settlement when Advertisers accused Google of charging them improperly).
Click Fraud refers to the malicious use of online advertising in an attempt to cause financial harm to an advertiser. It costs money to run an ad on search engines – you incur a cost every time someone clicks your ad (referred to as Cost Per Click or PPC) – and there are people out there who will purposely click your ad, over and over, simply to cost you money.
How to Track Invalid Clicks and Safeguard Your Adsense Account?
So here are tips to track invalid adsense clicks, to make sure you are on safe side.
Frequently Monitor of your Adsense Account
- Make sure that you are monitoring your adsense account at least once a day, 3-4 times a day is even better.
- Keep a watch on CTR (Click through rate) – to make sure it’s around your daily average
- If your CTR goes significantly high, then it’s time to start worrying and to do the necessary to make sure you are safe.
Tracking Invalid Adsense Clicks with some stat monitor:
If there’s an invalid click activity in your adsense account – there are chances that Google will suspend your account without asking you anything. You will be given only one chance to prove that the clicks were invalid, and didn’t originate from your computer or your friends’ computer.
Google may ask you for IP details or other logs that you may provide them in order to get your account reinstated.
The steps listed are not foolproof, So try adding a Stat monitor to your site that can track the exist links to your site, IP address. So, if needed you can provide Google some stats to get your account back in case of suspension.
We know that you have Google analytics installed but unfortunately Google Analytics doesn’t provide much details about the visitors, such as their IP addresses, exit links and so on.
So, please note don’t rely on Google Analytics for such detailed information, its not gonna help you.
For example you can use this tool – Statcounter in order to safeguard your Adsense account.
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Related Topic: IS CLICK FRAUD A SERIOUS PROBLEM?