How to exclude internal traffic from Google Analytics

The heaviest users of a website tend to be  people from within the organisation. So it makes sense to remove this group from your Google Analytics traffic otherwise your visitor figures will be artificially inflated by internal use.And you will not get clear insight what your users really like or not and you will get artificial results that will results in problems for you.

Exclude internal traffic from google analytics

How to exclude a single IP address in Google Analytics
  1. Log in to your Google Analytics account and click on the Admin link shown at the top of the page.How to exclude internal traffic from Google Analytics
  2. Click on Filters shown in the right column.
  3. Click the red +NEW FILTER button.
  4. Give the filter a name, for example the “Google Dont Count Internal .Pageviews”.
  5. From the dropdown lists select [Exclude] and [traffic from the IP addresses] and [that are equal to].
  6. Enter your IP address in the box below asking for your IP, making sure to separate the four parts of the number separately.excluding internal traffic in analytics
  7. Click the blue Save button.
  8. Job Done – Pat yourself on the back!adding a filter in google analytics to exclude internal traffic

Now, Google Analytics will not gather any pageviews or information from the IP selected by you and you will get more accurate results.

OTHER USEFUL INFO

How to find your public IP address

To find your public IP address visit www.whatsmyip.org and make a note of the large number shown at the top of the page. If you have multiple office locations then someone will need to do this at each location otherwise you will not be excluding all your internal traffic.

Limitations of excluding IP address in Google Analytics

While the above methods aren’t fool proof if you have static IP address(es) and follow the instructions carefully it should eradicate most of your internal traffic. The only exceptions will be staff working offsite, either from home or other locations. It’s also worth noting that any IPs you exclude now will not have a retrospective effect on your historic data – only new data will be affected. The downside of this is that you may see a bit less traffic going forward but you will be safe in the knowledge that the data now accurately reflects your true external visits!

How to exclude an IP address range in Google Analytics

 

  • Back in Google Analytics, click on the Admin link shown at the top of the page.
  • Click on Filters shown in the right column.
  • Click the red +NEW FILTER button.
  • Give the filter a name, for example, ‘Internal IP Range’.
  • Change the Filter Type to Custom Filter.
  • Ensure the Exclude radio button is selected.
  • Change the Filter Field to [IP Address].
  • Paste the regular expression code generated earlier into the Filter Pattern field.
  • Click the blue Save button.
  • Your Jobs done Congrats.

If you need any help with excluding internal traffic you can email us at – help@navsingh.org.uk or leave your question below in comments.

Happy Days.

Thanks

 

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