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In addition to encryption, a proper SSL certificate also provides authentication. This means you can be sure that you are sending information to the right server and not to a criminal’s server. Why is this important? The nature of the Internet means that your customers will often be sending information through several computers. Any of these computers could pretend to be your website and trick your users into sending them personal information. It is only possible to avoid this by using a proper Public Key Infrastructure (PKI), and getting an SSL Certificate from a trusted SSL provider.