This topic contains 2 replies, has 1 voice, and was last updated by Mandy 2 years, 5 months ago.
May 11, 2015 at 10:12 am #3003
DOING ZERO SOCIAL MEDIA
Social media is a fantastic way to market your site, so it makes sense that you should be using it. Make sure that you have an active presence on all the major social networks (Facebook, Google+, Twitter, Pinterest, LinkedIn, etc.), particularly the ones that relate to your site.
Just having a page setup on each of these networks will help people to find you, but by engaging with your audience, it is such a great way to build a following for your site that you shouldn’t overlook.
May 11, 2015 at 10:13 am #3004
DOING ZERO SEO
EO (Search Engine Optimization) is an often understood practice that seems to confuse and petrify people at the same time. It may sound complicated and unfathomable, but it’s really not too difficult when you get to know it.
SEO is simply a way of getting your website/content seen by search engines so that they can index it and present it to as many people as possible. Search engines, like Google, are by far your best bet to get traffic to your site, so it’s best to work with them.
By using On-Page & Off-Page SEO techniques, your content can rank highly on search engine result pages (SERPs). The higher you appear on the SERPs, the more traffic you will get.
Essentially, all it involves is making it clear what your posts are about. This is done by including keywords in your post/page titles, meta descriptions, sub-headings, alt-tags, etc. That way, when the search engines find your content, they have a better understanding of what it is about, allowing them to show it to people who are looking for that information.
If you are doing zero SEO for your site, you are essentially sticking your head in the sand. Spend some time learning about SEO and actively doing some for your site. It’s not as scary as you may think.
May 11, 2015 at 10:14 am #3005
UNRESPONSIVE WEBSITE (NOT MOBILE FRIENDLY)
You are making a BIG website mistake if your site is not “mobile friendly”. More and more people are connecting to the internet via their smart phones and tablets, which is why it is vital that your site is responsive across multiple devices. If it is not, you are simply limiting the number of people that can visit your site.
There are plenty of WordPress themes that you can install that are ‘mobile responsive’. Sites likeStudioPress have a wide variety of responsive themes for all types of site that you can use. There really isn’t any excuse for people not being able to access your site on their mobile devices, so make sure that yours is good to go.